10 Qualified Meetings and a $90K Deal + Enterprise-Grade Pipeline

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Danita King · Founder, PR Noir · New York City · Campaign Results

10 Qualified Meetings and a $90K Deal + Enterprise-Grade Pipeline

ROI Maximizer built a repeatable GTM + outbound engine for this well-established NYC PR agency - generating 27 curated leads, 10 qualified meetings that took place, and a $90K closed deal, all in the first 45 days.

27 Leads Generated
37% Lead-to-Meeting Rate
$90K Closed Deal

Objective — What We Were Hired to Do

PR Noir, a well-established NYC-based PR agency, needed to build a repeatable go-to-market engine to consistently generate qualified new-business conversations and accelerate their growth trajectory.

The mandate was clear: create a scalable outbound system that delivered high-quality leads and converted them into real pipeline within the competitive NYC market.

GTM + Growth Support — What We Delivered

ICP + positioning alignment to target the right buyer profiles
Curated lead generation focused on high-likelihood accounts
Outbound execution + follow-up to convert outreach into booked meetings
Pipeline support to move opportunities forward and prepare for scale

Campaign Results — The Numbers

What the outbound engine produced for PR Noir.

27 High-quality leads generated
10 Qualified meetings that took place
37% Lead-to-meeting conversion

How the same work applies to other PR agencies: lead generation for PR agencies, cold email for PR agencies, what counts as a qualified meeting and our pricing and terms.

Deal Closed: $90,000 Contract Signed · $15K/Month x 6 Months

High-growth, multi-site workforce/tech organization (NYC). Danita confirmed the deal at $15,000/month for a 6-month engagement, with strong potential for a longer-term contract extension.

Pipeline Breakdown — Opportunities Created

4 distinct opportunities opened.

Testimonial

"ROI Maxi has been supremely effective at identifying and creating new business leads for my company PR Noir, a nearly twenty-year-old boutique public relations agency based in New York. From the inception, the ROI Maxi team worked diligently to help us identify our ideal client profile and target very specific industries and sectors. They also cared extensively about learning our business, its history, our portfolio of work and successes, leveraging these pillars to generate new opportunities. Investing in ROI Maxi has been one of the best business decisions we've ever made. They have played a substantial role in our scaling efforts, helping us to achieve our objectives at an even faster pace than we'd anticipated. The team is extremely professional, caring, hardworking, and highly effective. We could not recommend them more."

— Danita King, Founder, PR Noir

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ROI Maximizer is a trading name of M Ventures LTD, registered in England and Wales, company no. 15554493. Registered office: 4 Beau Street, Bath BA1 1QY, United Kingdom. moe@roimaxi.com