Pay-Per-Appointment and Appointment Setting Companies, Grouped by How They Charge

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Which pay-per-appointment companies publish a per-meeting price, and how Belkins, CIENCE, SalesHive and others charge instead. Grouped by model, unranked.

By Moe Alhosni · Published 14 October 2026 · Updated 27 October 2026 · 16 min read

Short answer: As of October 2026, the ten appointment setting companies compared here sell one of five contract shapes: an SDR seat on a recurring fee (SalesRoads, SalesHive, Callbox), a retainer with a minimum term (Belkins, Martal Group), flat-fee outreach that leaves the meetings to you (Sopro, Modern Inbound), a retainer with pay tied to meetings (CIENCE, FunnL), or a setup fee then a fee per qualified meeting (us). What separates them is what a month with no meetings costs.

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PR Noir, a New York PR agency: 27 leads, 10 qualified meetings that took place, a $90K deal (case study)

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Pay-per-appointment firms at a glance. Five firms I could find publish a per-meeting price on their own site as of 16 October 2026, from ScaliQ at $99 up: VA Horizon from $200, us at $200 to $500, SalesGent from $250, and FunnL at $300 plus a retainer from $2,000 a month. Each counts a different event as the meeting, so the "Pay-per-meeting firms only" table further down sets their setup fees, minimum terms and no-show rules side by side.

How this page was made. Written by Moe Alhosni, who runs ROI Maximizer, a pay-per-meeting agency that competes with the other firms on this page. Figures come from the firms' own pages and review sites, opened between 13 and 16 October 2026 and linked. Dated third-party estimates fill the gaps and are labelled. Firms are grouped by pricing model, not ranked. We say below when each is the better pick.

ROI Maximizer is the last row in the table. Where a number is my arithmetic or my assumption, I say so.

Why this is not a ranked list

Search for the best appointment setting companies and most lists are written by a firm on them. Callbox's list, updated 13 August 2026, puts Callbox first. SetSmart's puts SetSmart first. If I ranked, I would put us first, and you would be right to ignore it.

So the firms are grouped by pricing model. The model decides who pays for a bad month, and the bad month is what the one-star reviews on our pages about these firms keep describing. Channel comes second. Several of these firms phone buyers we cannot reach by email.

Prices on the firms' own pages run from $599 a month to $16,750 per four weeks. The column that separates them is not the price. It is what you owe in a month with no meetings.

Ten appointment setting companies, side by side

The zero-month column is what each contract shape implies. Where a page is silent, I assume you pay. Pages also move. On 13 October CIENCE listed a $5,000 setup and three SDR levels, as our CIENCE pricing page records. By 14 October setup was "quoted on the call" and offshore SDRs started at $1,750. The order form is the price.

The five pricing models, firm by firm

Most cost-per-held-meeting figures below come from our page on each firm. SalesHive, CIENCE and FunnL are worked out here.

An SDR seat on a recurring fee: SalesRoads, SalesHive, Callbox

You rent a person, or a pod built around one, and pay for their time: SalesRoads per four weeks, SalesHive by the month, Callbox by the quarter. All three run the phone, the best reason to hire them.

SalesRoads bills per four weeks, so 13 invoices a year, not 12. There is no long-term contract, but it recommends a 12-week first run, $35,850 for one SDR, and calling starts on business day 16. On its own case-study meeting rates and an 85% show rate taken from one of them, a held meeting costs roughly $600 to $1,250.

SalesHive's page says "One flat monthly fee, all-inclusive" and "SalesHive does not price by the meeting". Starter is phone only; higher tiers add email. One firm that signed in March 2026 reported paying $7,000 a month on Trustpilot, and SalesHive disputes that firm's account. If $7,000 buys five to ten held meetings, my assumption, each costs $700 to $1,400.

Callbox's FAQ says its cost "is not based on performance outcomes." At the volumes its reviewers and its own case study report, a held meeting costs roughly $230 to $1,400. Its homepage claims "60+ Countries" and "7+ languages live today".

All three share one weakness: the fee runs while things go wrong. A SalesHive client wrote in April 2026 that a script built for the wrong CRM ran "for 13 consecutive calling days". Those days were billed. SalesHive offered to waive the next cycle, not to refund.

A multichannel retainer with a minimum term: Belkins and Martal Group

Neither puts a price on its pricing page; Belkins' own blog now gives a floor of "From $5,000/month" on a "Six-month agreement with a three-month checkpoint" (20 October 2026). Both run calling, LinkedIn and email, and both suit larger deals.

Belkins calls its offer "monthly retainer packages", sized by appointments a year: Growth "100+" and Growth Plus "200+". Its page says a small-business tier of "30+" is delivered through partner agencies. Every package includes "no-show recovery". That says no-shows are handled. It does not say they are credited. Run the third-party estimates against Belkins' volumes and one third-party worked example, at an 80% show rate I assumed, and a held meeting costs about $555 to $1,910, most scenarios near $750. At Belkins' own six-month agreement and $5,000 floor, that is $30,000 over the term, unless the three-month checkpoint lets you leave; Belkins does not say.

Martal's pricing page lists a three-month pilot for lead generation and four months for the tiers that add demos, negotiation and a sales commission. Its own figure, $138,000 a year per rep, is $11,500 a month. Its homepage case studies have a median of 5.6 meetings a month. Fees run from $4,100, the low end of Cleverly's estimate, to Martal's own $11,500. At the same 80% show rate, my assumption, a held meeting costs roughly $900 to $2,600. A three-month pilot commits $12,300 to $34,500.

At $25,000 or more a deal, $750 a held meeting is cheap. On a $6,000 deal it is not. Belkins vs Martal Group compares the two directly.

Outreach for a fee, meetings left to you: Sopro and Modern Inbound

These two run the outreach and hand you what comes back. That makes them the cheapest entry here, and it moves the hardest job to your side.

Sopro, a UK managed outreach service, covers email, LinkedIn, display ads and gifting. Its homepage says "Sales enquiries go directly to your team". Neither that page nor the pricing page says Sopro books the meeting.

Modern Inbound bills its fee quarterly in advance. Mailboxes cost $99 a month and domains $150 a year on top. Its UK service page says a lead "is not a booked meeting; you book from there."

Neither publishes a meeting count, so I cannot price a meeting at either. I can show the job they leave you, as it looked on our campaigns. Read in full, 1,364 positive replies to our own campaigns between August 2025 and July 2026 (counted per reply, not per person) show 50% asking for a call and 15% asking the price. Most of the rest asked for proof, examples or scope, and a person had to answer every one. If nobody on your side answers those the same day, a cheap reply becomes an expensive one. The breakdown by vertical is in the cold email positive reply rate benchmark.

A retainer with pay tied to meetings: CIENCE and FunnL

Both use the language of performance pricing. Both are retainers with a bonus on top.

At CIENCE, each SDR earns a bonus once they pass 60% of a monthly held-meeting target. With one offshore SDR the fixed cost is $4,249 a month. I assume a target of ten meetings and read the bonus base as the SDR's monthly price. On that basis a held meeting costs about $547 at ten meetings and $850 at five, before setup. Its Trustpilot score was 1.6 from 21 reviews on 13 October. That is a small sample; read it yourself.

FunnL says "Only pay for qualified meetings" on the same page as its $2,000 retainer, and defines neither qualified nor completed. At five meetings a month that is $700 each; at ten, $500.

Either way, an empty month still costs the retainer. Head-to-heads are in SalesHive vs CIENCE and CIENCE vs Martal Group.

Pay per qualified meeting: ROI Maximizer

This is us. A one-off setup fee of $1,000 to $3,000, then $200 to $500 per qualified meeting, billed monthly in arrears. You pay only for meetings that took place and that you approved against a definition agreed in writing before outreach. Nothing for a no-show, and no minimum spend. Where you sit in each range depends on deal size, reach and how hard the list is to build; the exact figure is confirmed on the call. The other option is $5,000 a month flat with no per-meeting fee, which carries the same zero-month risk as every retainer above. Full terms: pay per meeting lead generation pricing.

Two of the clients we can name. PR Noir, a US PR agency, got 27 leads, 10 meetings, a 37% lead-to-meeting rate and one $90K close in its first 45 days, broken down in PR Noir's first 45 days. P1 Communications, a UK hospitality PR agency, got 20+ qualified meetings, half moving to commercial discussions, four new deals and a projected £12K a month of pipeline. Those are P1's figures.

Where we lose. We do not phone anyone. We have no Clutch or G2 reviews, while Belkins has 234 on Clutch and Callbox 128. Hold that against us. At high volume a retainer, ours included, beats our per-meeting price. And because we are paid per meeting, we have a reason to count marginal ones, which is why the definition is written before the first email. The trade-off is in pay per meeting vs retainer lead generation.

How to pick between appointment setting firms

Start from your buyer and your deal, not the logo.

• Your buyer answers the phone, not email. SalesRoads, SalesHive or Callbox, not us. Belkins vs SalesHive sets multichannel against phone-first.
• You sell into several countries or languages. Callbox.
• You want an SDR team you can grow without recruiting. CIENCE or SalesRoads. If hiring is the real alternative, read in-house SDR vs pay-per-result agency.
• Your deal is $25,000 or more, with a long cycle and procurement. Belkins or Martal Group. Martal if you want help past the first meeting.
• Someone on your team works replies the same day, and you want volume cheaply. Sopro for email plus LinkedIn and ads; Modern Inbound for email from $599 a month plus GST.
• You want a retainer floor with some pay tied to output. FunnL at $2,000 a month is the cheapest way in. Get "completed" defined first.
• Your buyer reads email, your deal is worth $5,000 a year or more, and an empty month would hurt. Per-meeting terms, ours or anyone's.

Some buyers should hire none of these B2B appointment setting companies yet:

• You have never closed a deal from outbound. Send fifty emails yourself first. The free GTM teardown shows whether the list or the message is the problem.
• Your deal is under roughly $5,000 a year. Our pay per meeting lead generation pricing is $200 to $500 a meeting. At one close in four, my assumption, you pay $800 to $2,000 to win a $5,000 customer. We turn these down.
• Your market is a few hundred companies. One bad campaign burns it.

Still deciding whether to outsource at all? Appointment setting services explains the service and why booked versus held decides the invoice, and B2B lead generation agency costs the four pricing models per held meeting. To vet any firm here, us included, use how to tell if a lead generation agency is any good. For a second opinion on a shortlist, grab 20 minutes or email moe@roimaxi.com.

Pay-per-meeting firms only

Five firms I could find publish a per-meeting price on their own site, as of 16 October 2026: ScaliQ, VA Horizon, ROI Maximizer (us), SalesGent and FunnL. They are ordered by lowest published price per meeting, not by preference. ScaliQ, VA Horizon and SalesGent are not among the ten above. FunnL is here because it publishes a per-meeting price, though the table above files it as a retainer.

Since then, on 20 October 2026, Belkins' own comparison page has listed a "pay-per-appointment plan starting from $750/meeting" beside its retainer. It does not say whether a booked or a held meeting is billed, and the table below is as of 16 October, so Belkins is not in it.

The prices are not like for like, because each firm counts a different thing. ScaliQ bills a meeting the prospect attended. VA Horizon's header says "Pay per booked meeting", while its body says held. SalesGent's FAQ prices a qualified sales opportunity, while the same page says you pay per held qualified meeting. FunnL does not define completed. We bill a meeting that took place and that you approved against a definition written before outreach.

The channel differs too. ScaliQ runs an AI LinkedIn SDR through your own LinkedIn profile, so ask what happens to that profile if LinkedIn restricts it. SalesGent runs cold email and LinkedIn. We run cold email only.

Where we lose: ScaliQ starts lower with no setup fee, VA Horizon's setup is $300, and SalesGent's homepage mentions no setup fee. Where we win: no minimum term, against SalesGent's three months. On published terms, and after any setup fee, FunnL is the only one of the five where an empty month still costs money: the $2,000 retainer. Our other option, $5,000 a month flat with no per-meeting fee, is a retainer. Full terms are in pay per meeting lead generation pricing. Put any firm's price through the cost per meeting calculator before you sign.

Five more firms, and why they are not in the tables

Five more firms sell appointment setting or are listed for it. I opened each one's own pages on 26 October 2026. None publishes a price per B2B meeting, so none fits the tables above. Unranked, like the rest.

The last three are the firms Saleshandy's UK directory files under pay per appointment; what a booked meeting costs in the UK goes through each one's terms. Lead Pronto also sells under the name pay per appointment, but for homeowner appointments such as solar surveys and window quotations, and publishes its price in pounds. It is a consumer lead seller, not a B2B appointment setter.

Frequently asked questions

Which appointment setting companies publish a per-meeting price?

Five we could find, as of 16 October 2026: ScaliQ from $99, VA Horizon from $200, ROI Maximizer at $200 to $500 per qualified meeting that took place, SalesGent from $250, and FunnL at $300 plus a retainer from $2,000 a month. Each counts a different event as the meeting, so compare setup fees, minimum terms and no-show rules too.

What does a zero-meeting month cost on a retainer?

The full fee. On the firms' own pages that is $11,950 per four weeks for one SalesRoads SDR, at least $4,249 at CIENCE with one offshore SDR, and $2,000 at FunnL; Modern Inbound's quarter is already paid. On our per-meeting terms it is nothing after the one-off setup, and $5,000 on our flat retainer.

What is pay per appointment?

You pay a fee for each meeting instead of for an SDR's time or a monthly retainer. What counts as the meeting differs by firm: ScaliQ bills one the prospect attended, FunnL a "completed" meeting it does not define, and we bill a qualified meeting that took place and that you approved against a definition written before outreach. Some UK firms that sell per appointment, such as Lead Pronto, sell consumer appointments to home-improvement and energy installers, not B2B meetings (checked 26 October 2026).

Is this list ranked?

No. The firms are grouped by pricing model, because the model decides who pays for a bad month. Most published lists are written by a firm on them, and they put that firm first. We run ROI Maximizer, a pay-per-meeting agency on this page, so a ranking from us would deserve the same suspicion.

Before you sign with anyone

Get three things in writing from any firm in the table, us included:

1. The qualification definition. Titles, company size and sector, budget authority, what the prospect said, and held versus booked. Agreed before outreach starts.
2. No-show terms. Charged, credited or replaced. "No-show recovery" is not the same as not paying for one.
3. What happens in a zero-meeting month. The table gives the answer each contract shape implies. Make every firm write its own answer down as a number.

The clause-by-clause version of point one is in what counts as a qualified meeting. Then put your deal value and close rate into the ROI calculator, so you know the most a meeting is worth to you before any of these firms quotes you one. The sum behind it is in appointment setting cost per meeting.

About the author: Moe Alhosni, founder of ROI Maximizer. He runs the campaigns behind the first-hand data on this site. LinkedIn

Keep reading

• Appointment Setting Services: What You Buy, Booked vs Held — Appointment setting services explained by someone who runs one: setter vs agency, email vs phone, booked vs held, real costs, and when to hire in-house.
• B2B appointment setting cost per meeting (2026): prices by model, and the most to pay — B2B appointment setting cost per meeting by pricing model, October 2026, and the most a meeting is worth to you: ACV x close rate x show rate.
• Appointment setting for marketing agencies: setter vs pilot vs pay per meeting — A $10/hr setter, a $995 five-appointment pilot and pay per meeting, costed per held meeting, assumptions written down, by someone who sells one of them.

Or run the free GTM teardown on your own site for the ICP, cold email and numbers specific to your company.

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